No Kim, You aren’t an energy voter! API’s Vote 4 Energy campaign is just election cycle bullying of politicians


The Kim I am referring to in the title of this article is a person featured in those confusing “I’m an energy voter” commercials you frequently see on T.V. in recent years. I used the word confusing because you aren’t really sure what they are are advocating. Guess what, they’re not even meant for you but instead are only meant as a warning to politicians not to cross them.

Here is an example of one of those ads.

I became a bit curious so I paused it towards the end and noticed it was paid for by the American Petroleum Institute. After a little research I discovered this is a lobbying group that represents around 400 corporations that are involved in production, refinement, distribution, and everything else involved in the petroleum industry.

According to Wikipedia In addition to training industry workers and conducting seminars, workshops, and conferences on public policy, API develops and distributes materials and curricula for schoolchildren and educators. The association also maintains a website, Classroom Energy.

In January 2012, the American Petroleum Institute launched the voter education campaign – Vote 4 Energy. The campaign says that increased domestic energy production can create jobs, increase government revenue, and provide U.S. energy security. The Vote 4 Energy campaign does not promote any specific candidate or party, but rather provides voters with energy information to equip them to evaluate candidates on the federal and local levels and make decisions in favor of domestic energy on Election Day. The main components of the Vote 4 Energy campaign include the website – – and social media communities, along with a series of advertisements and events around the country. The vote 4 energy campaign was criticized for presenting misleading arguments about the relationship between oil production and jobs whilst ignoring the potentially catastrophic consequences of increased fossil fuel consumption on the Earth’s climate.

The API campaign is nothing more than a fresh skin on a very old and stale argument – that President ______ (insert current name) needs to continue opening up more of the nation’s lands, particularly public lands, for oil and gas drilling, OR ELSE______(insert latest political talking point), in this case “jobs jobs jobs” will be lost (a bogus argument).

CNN notes the close correlation between API’s target states and some of the hottest states in the 2012 U.S. elections – hint: they’re the same.

Gerard said it is not intended to be an advertisement or promote one party or candidate over the another, but rather a “conversation” to “help Americans understand what’s at stake.”
While the campaign will run nationwide, it will focus heavily on states where Gerard said energy is an important issue – including Ohio, Pennsylvania and Virginia. Those states also happen to be important battle ground states in the upcoming election.

Oil PACS to GOPIt is no secret that the Republicans love the oil industry and have been pushing for the Keystone pipeline in addition to their “Drill Baby Drill” campaign pushed by paid shills like Sarah Palin and others. The reason is pretty straightforward since they receive a boatload of donations from them. Take a look at the exact amounts here from Open Secrets for the 2014 election cycle. Even though we are barely into 2016 already they have donated close to $7 million to the GOP war chest.

These “I’m an energy voter” ads are in essence a not so thinly veiled threat to any politician who would dare oppose their policies. It is not meant to be understood by your typical T.V. viewer and instead is aimed squarely at politicians as a warning not to cross them or their billions in PAC money can very easily be spent against them the next time they are up for re-election.

They spent a huge amount pushing for Keystone and did a good job of convincing gullible Republicans that this was good for the economy and would produce a lot of jobs which was a complete lie. It might have produced at most around 2,000 very short-term jobs but at an enormous cost.

If Big Oil is sincerely interested in domestic energy security and low-cost gasoline for Americans, why would your industry be clamoring feverishly to maximize U.S. oil and gas export infrastructure that would send our ‘homegrown’ oil and gas overseas to Asian and European markets – raising American gas prices yet higher?

Greenpeace launched its own Vote 4 Energy site mocking the API’s claims that its ads feature “ordinary Americans” and releasing a hilarious spoof video:

While API says its new ads are designed to feature only “ordinary Americans” expressing their thoughts on energy, in reality the industry’s ad agency carefully handpicks people to read from a script. In other words, it is pure astroturfing.

Recall that API ad producers kicked out several people who wouldn’t agree to read the script provided by API, and instead insisted on expressing their own beliefs, as they had been led to believe they could by the API ad team’s outreach ad, which stated:

… “the ONLY qualifications” listed on the e-mail: “You are willing to go on camera and state your beliefs.”
Another is: “You are comfortable portraying YOURSELF! They want REAL PEOPLE not Actors!”

API won’t reveal how much money it is spending on the astroturf ad campaigns that will continue throughout this election year.  But it will likely rival or surpass what API spent on its 2010 election year ads – roughly $40 million.

That’s a lot of job-creating money! Too bad it’s going into bullying ads instead of supporting “ordinary Americans” who need work.